Every now and then, we find ourselves in a position where we need to communicate new ideas to others. At the same time, we are also bombarded by countless messages and thoughts from others reaching out to us. How is it that some ideas tend to linger around in our minds longer than others? In "Made To Stick", Chip & Dan Heath break down the framework that makes ideas "sticky", and teaches us how to become more effective communicators. Read on to learn more!